The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017.
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Thursday, April 12, 2018
TripAdvisor releases path to purchase study: How consumers research and book travel online
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