How To Diffuse ANY Disagreement In ANY Negotiation

 

 

 

Negotiation is the art of letting other people have your way

 

I've been investing a lot of my time into sales training books and programs these days.  My favorite sales coach is Grant Cardone, aka Uncle G.  I've listened to all of his books via Audible.com and I love the content on there.  

One of the key things I learned from him is to always agree with the other party in negotiations.  

You're probably thinking, 

 

Then how do you win in the negotiation if you agree with the other party?

 

Here's the key.  Your agreement is just you acknowledging the other party's statement or position.  For example:  if a buyer says "that dress is too expensive", you say "I agree" which means you agree that the buyer thinks the dress is too expensive but the buyer never asked for your opinion.  You might think it's cheap, but you agreeing to the buyer's statement helps the buyer feel that you are acknowledging their opinion.  

 

Or you may also think the dress is expensive and agree that you think it's expensive as well.  Consumers buy expensive things all the time.  Companies wouldn't price their products that way if no one was gonna buy them.  

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