Google's data shows that our travel planning behavior has shifted considerably; people now conduct lots of short research sessions, rather than a few, long research sessions. This makes travel marketers feel that they must be ever-present on the SERP, even though the likelihood of converting many of these searchers is low.
from HOTELMARKETING.COM http://ift.tt/1RmTvQ5
Thursday, March 24, 2016
Four PPC travel trends you need to act on
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