The key to successfully deploying a direct booking strategy is increasing website personalization to ensure visitors are gaining access to direct booking rewards when it means the most. When a website visitor comes directly from an OTA, hotels have the opportunity to give them a unique and targeted experience that encourages them to book direct.
from HOTELMARKETING.COM http://ift.tt/1S7FTKw
Friday, March 18, 2016
How to build the value of booking direct versus OTAs
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