According to Expedia's Chief Marketing Officer David Doctorow, there is no such thing in 2016 as a mobile team. Mobile is the whole team. That mindshift has to happen and it needs to be accompanied with real behavior changes, real goals changes, real process changes.
from HOTELMARKETING.COM http://ift.tt/1O4rT5U
Monday, December 14, 2015
For Expedia ‘mobile’ in 2016 must become everyone’s job
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